Pricing and Distribution in Marketing Decisions Research Paper

Pricing and Distribution in Marketing Decisions - Research Paper Example In reference to Blue Mountain Coffee Company and Starbucks Coffee, pricing and distribution strategies will help them acquire these useful utilities for their efficient functioning. This paper aims at contrasting the pricing and distribution strategies of these two products. Though the two companies produce the same products, they are not competitors because they serve different markets. Pricing Strategies The worst mistake that can easily collapse a company lies in decision making that concerns pricing strategies. Wrong pricing decisions are almost a guarantee on damaging the company as well as eroding services tot the community and customers (Florissen, et. al, 2001). In many cases, manager’s cut-off prices so as to fend off new market rivals and then, they launch price wars that are full fledged hoping to compete attackers and hence emerging victorious. At any rate, this is just hope because reality is normally very different. For example, Blue Mountain Coffee Company that mainly specializes in exporting its products bases its decisions on pricing in reference to international market prices. In pricing, companies should take into account the competitor’s prices, cost to serve, switching rates, and customer value in order to ensure profitability. By evaluating these four factors, the two companies can make more reasonable decisions on their pricing decisions in increased competition faces. Instead of blindly undercutting attackers, the companies can safely charge commercial accounts and private customers a premium that will secure their business, do away with costly price wars, as well as preserve the market. To compete against its rivals, the company has established higher prices for its products because they are high in quality and hence, they have won consumer loyalty and captured a wide market in Japan. On the other hand, Starbucks Coffee, that mainly targets the local market, sets prices that will help it acquire a larger market share in th e local market than its competitors. Price reduction for its products is however profitable only in the short run but in the long run, they lead to heavy losses. Good pricing strategy should ensure that the company gets enough profits and is also able to meet its costs. Therefore, though price reduction is important in trying to capture the market or compete out rivals, such decisions should be carefully sought. As Bertini & Luc explains, reducing prices below the cost of production is very risky to the company as it can easily collapse the entire business. Cutting prices means that a company will have to work harder for less because you have to sell more units of the product for the same revenue. However, cutting prices only increases profits when you produce more units and increase sales (Bertini & Luc). Product Distribution Starbucks distributes its products to local consumers while Blue Mountain Coffee Company distributes its products to an international market in Japan. Anonymo us explains different modes of product distribution. For Starbucks Coffee, which distributes its products locally, the coffee can be sold to large scale wholesalers, who then sell it to Retailers. The retailers sell it directly to consumers or to small scale retailers who then sell it to consumers (Anonymous). However, the distribution mode for Blue Mountain Cof

Fast food restaurant Essay Example for Free

Fast food restaurant Essay There are a few issues in the United States that many of us are talking about daily. One of those main issues that are being talked about is food in our society. But even more specific than that, many are talking about how the fast food industry has affected and impacted our society. There is a lot of history of how fast food has started. There were a lot of entrepreneurs many years ago that realized that going into the fast food chain would bring them great profit (Levenstein 229). Some not only went after the food people liked to eat, but also where exactly they started their business. The author Harvey Levensteing tells us that one of the most successful entrepreneurs, Ray Kroc from McDonalds, went after the areas where there were more families with children, and just that helped him become more successful than others (229). So other than a couple of smart guys knowing what industry to get in and being extremely successful, there are many ways that these people have made the fast food industry impact our society in a couple of ways. We all live in this country and since we are all humans we have to make time to eat, whether it is at home or somewhere outside of home, we still have to eat. In that case, we all have seen or been around the fast food industry. Fast food is a growing industry that has had a huge impact in our society today, with its speedy service, the convenience of drive through, and its cheaper way of mass production, it has made us Americans see food in a different way. America now in days is known to want and have everything as fast as we can have it. We Americans, have gotten into this set of mind that if things go faster then everything will be better. Like I have said previously, many entrepreneurs saw that and took advantage of it quickly. It has been researched that people are relying more on food that isn’t prepared at home for meals when you’re not home and even when you are home (Sharkey et al. 1). One of the main reasons for that is that it is time consuming to even go home and cook a meal for a whole family. It saves time to just go right around the corner, usually, and buy a whole meal from Kentucky Fried Chicken. This is an easy way out for those with a fast-paced life which now is almost every American. In many cases when you are tired from working long hours and are starving, a meal from one of the many fast food restaurants just seems holy since you know you will receive it in a matter of just minutes. The fast food chains have adapted with the fast-pace lives which also lead us to other types life styles such as amusement and entertainment (Thomas). With its advantage of saving time and getting as much food as you would otherwise, there is also a disadvantage with fast food being so speedy and gotten us used to it. Since it is a way of getting your food so fast and eating it right away, it takes away from other valuable things there was to eating. We are so wrapped up in just getting eating out of our way that we lose the value to family quality time spent when there is a more home-made traditional meal (â€Å"Advantages and Disadvantages†). Clearly, fast food has helped with getting our meal faster, but also made us lose some of our valuable moments. One huge advantage that fast food owners saw was drive-through, also known as drive-ins. This was something that happened at exactly the perfect time it had to. These entrepreneurs saw how the car industry was growing in our society and immediately took advantage of that fact. That is when drive through started because they saw how much American’s loved the car. So they made a food lifestyle revolve around the automobile, which to this day has stuck to our society. Eric Schlosser has a quote of one of the first founders of drive-ins, Jesse G. Kirby, which he states, â€Å"People with cars are so lazy, they dont want to get out of them to eat! † (Schlosser) This shows how America had changed and revolved around what these guys were doing. Clearly they were successful meaning there had to be those of us loving to just go to a place, order and get our food brought right to us. The bad part of this, was that like Kirby said people were being really lazy to get something we couldn’t go without, which is food. This has come to a full circle with how it has impacted our society. Being able to get in your car and drive through a window and get a meal in a matter of minutes is great, but when we are doing this constantly and through laziness, that’s when we go wrong. The fact that there is an easier way to get our food has helped the fact that America is known for an obese country. We can’t completely blame it, but it has had the drive-in impact, which like it has been said, people are that lazy they don’t want to get out of their cars to even eat. To sum it up, drive-in have been an addition to our society that has had several effects. Another big way the fast food industry has impacted our society is the economics of mass production (Levenstein 228). A perfect example of this is what the McDonald brothers did when they were tired of having to deal with things that lead to them spending much more and consisting of more time. So they started something that would stay with us for a long time. What the McDonald brothers did was: [They] fired all their car hops in 1948, closed their restaurant, installed a larger grill and reopened three months later with a radically new method of preparing food. They eliminated almost two-thirds of the items on the menu. They got rid of every item that had to be eaten with a knife, spoon or fork. The only sandwiches now sold were hamburgers and cheeseburgers. The brothers got rid of their dishes and glassware, replacing them with paper cups, bags and plates. They divided the food preparation into separate tasks performed by different workers. The guiding principles of the factory assembly line were applied to the workings of a commercial kitchen. The new division of labor meant that a worker had to be taught how to perform only one task. Skilled and expensive short-order cooks were no longer necessary. All of the burgers were sold with the same condiments: ketchup, onions, mustard and two pickles. No substitutions were allowed. (Schlosser) This is where it all started. Schlosser clearly tells us that they even added the principle of the assembly line. The McDonald brothers saw that making things in more amounts was going to be way cheaper and save time as well. How they changed things impacted society greatly. After the other fast food entrepreneurs saw that this was a genius idea, they all started following the same path. What Schlosser says that the brothers did is still what we see today in almost any fast food restaurant we go out to eat at. How much they produce in a day is mainly by how much us as Americans demand for. This all seems great and beneficial to all, but how beneficial is it to our society as a whole. The fact that the fast food industry has seen that it is cheaper to hire people to a job that is literary a dead end, make the food we eat just as a simple assembly line to satisfy our need to have everything faster, and making everything in huge amounts has been good in a way, but bad in others. This had led to other problems as to how and where they get there food fast enough to have as much as they need for the demand. Much of the process of how they get there food isn’t the greatest which in another way has a bad impact to this country. Clearly us as Americans loved the economics of the mass production, but we should realize everything behind it. In conclusion, we clearly see the impacts fast food has had in our country and society. It has come to change the way we live because food is such an important part of our lives. Us as Americans have had a habit to want things very quickly, we love our cars therefore the drive throughs were a huge success, and the fact that producing things in large amounts and being able to pay less for the work seemed like a genius idea. This has lead to many benefits with the fact that we are living in a fast-paced society. On the other hand, some of it has affected us like being one of the obese countries. This issue is something that will be talked about for years to come. Hopefully someone will find that happy medium where the benefits of fast food stays, but the bad side of it goes away. When that day come will we have a better way of seeing fast food and how much of an impact it has and will have in our society, and we will be able to focus more on those other issues that are being talked about. Works Cited â€Å"Advantages and Disadvantages of Fast Food. † Buzzle. com. N. p. , 2011. Web. 13 June 2011. Levenstein, Harvey. â€Å"Fast Food and Quick Bucks. † Paradox of Plenty: A Social History of Eating in Modern America. New York: Oxford UP, 1993. 227-236. Phoenix College Library. Web. 7 June 2011. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin, 2001. N. pag. Print. -. â€Å"Fast-Food Nation. † Rolling Stone 3 Sept. 1998: Part 1-2. MC Spotlight. Web. 7 June 2011. Sharkey, Joseph, et al. â€Å"Focusing on fast food restaurants alone underestimates the relationship between neighborhood deprivation and exposure to fast food in a large rural area. † Nutrition Journal 10. 1 (2011): 1-2. Academic Search Premier. Web. 7 June 2011. Thomas, Emma, ed. â€Å"How to Cognate The Good Side of Fast Food Culture. † Sooper Articles. ISolution, 2011. Web. 14 June 2011.

Eating Disorders Essay -- Anorexia Bulimia

Eating Disorders Eating disorders are sweeping this country and are rampant on junior high, high school, and college campuses. These disorders are often referred to as the Deadly Diet, but are often known by their more popular names: anorexia or bulimia. They affect more than 20% of females between the age of thirteen and forty. It is very rare for a young female not to know of someone with an eating disorder. Statistics show that at least one in five young women have a serious problem with eating and weight (Bruch, 25). The Deadly Diet appears to be a mostly female problem. Eating disorders are most common in the middle to upper middle class families. Currently, the incidence is much lower in females from the â€Å"blue collar† families. The Deadly Diet can begin anywhere from the ages of ten to thirty. The peak age for the beginning of the Deadly Diet in females is eleven to fifteen; the peak for males is between fifteen and eighteen (Bauer, 89). Most of the information on the Deadly Diet says that it is a problem of teenage girls, but as clinics have found, most of the people who come to get therapy are in their twenties and thirties. This may be because younger people are less likely to seek professional help. Most often it is the parent who brings the patient for help. Adults who have left home and had to deal with managing their lives usually tend to realize more clearly the need to seek help and make changes. Everywhere one looks today, one will notice that our culture places a very high value on women being thin. Many will argue that today’s fashion models have â€Å"filled out† compared to the times past; however the evidence of this is really hard to see. Our society admires men for what they accomplish and what they achieve. Women are usually evaluated by and accepted for how they look, regardless of what they do. A woman can be incredibly successful and still find that her beauty or lack of it will have more to do with her acceptance than what she is able to accomplish. â€Å"From the time they are tiny children, most females are taught that beauty is the supreme objective in life† (Claude-Pierre, p18). The peer pressure for girls in school to be skinny is often far greater than for boys to make a team. When it is spring, young girls begin thinking â€Å"How am I going to look in my bathing suit? I better take off a few more pounds.† Another reason t... ...than men, our society is evolving. Men can act more sensitively. â€Å"We are finally a more humanistic culture rather than a culture of warriors.† (Claude-Pierre, p.70) Eating disorders among men are on the rise-at least one million men number among the eight million people who suffer from them in the United States. The Deadly Diet affects many people, but it can be cured. Works Cited Ardell, Maureen and Corry-Ann Ardell. Portrait of an Anorexic; A Mother Daughter’s Story. Vancouver, B.C., Canada: Flight Press, 1985. Bauer, Barbara G. Ph.D., Wayne Anderson, Ph.D., and Robert W. Hyatt, M.D. Bulimia, Book for Therapist and Client. Indianapolis: Accelerated Development Inc., 1986. Bruch, Hilde M.D. The Golden Cage: The Enigma of Anorexia Nervosa. Cambridge, Massachusetts: Harvard University Press, 1978. Claude-Pierre. The Secret Language of Eating Disorders. New York: Random House, 1997. Hall, Lindsey and Leigh Cohn. Bulimia: A Guide to Recovery. San Francisco: Guize Books, 1986. Simpson, Carolyn. Coping with Compulsive Eating. New York: Rosen Publishing Group, 1997. Trum, Beatrice. â€Å"Bulimia.† Homer’s Consumer’s Research Magazine. September 1997: p.10.

Preston Hot Zone :: essays research papers

Preston's Hot Zone Imagine walking into a tiny village in Africa, suffering and dying from some unknown virus. As you approach the huts you hear the wails of pure agony from the afflicted tribe members. Coming closer, you smell the stench of vomit mixed with the bitter smell of warm blood. People inside lay dying in pools of their own vital fluids, coughing and vomiting up their own liquefied internal organs; their faces emotionless masks loosely hanging from their skulls, the connective tissue and collagen in their bodies turned to mush. Their skin bubbled up into a sea of tiny white blisters and spontaneous rips occurring at the slightest touch, pouring blood that refuses to coagulate. Hemmorging and massive clotting underneath the skin causing black and blue bruises all over the body. Their mouths bleeding around their teeth from hemorrhaging saliva glands and the sloughing off of their own tongues, throat lining, and wind pipe, crying tears of pure blood from hemorrhaging tear ducts and the disinte gration of the eyeball lining and bleeding from every opening on the body. You see the blood spattered room and pools of black vomit, expelled during the epileptic convulsions that accompany the last stages of death. Their hearts have bled into themselves, heart muscles softened and hemorrhaging , the brain clogged with dead blood cells (sludging of the brain), the liver bulging and yellow with deep cracks and the spleen a single hard blood clot. Babies with bloody noses born with red eyes lay dead from spontaneous abortions of affected mothers. It is the human slate-wiper, the invisible ultimate death, the filovirus named Ebola. The theme of Richard Preston's Hot Zone seems deal with man's one predator, the invisible one, the one thing that man cannot seek out and conquer, the one that lurks unseen and undetected in the shadows waiting for a warm body to make its new breeding ground in, with total disregard for person, social class, or status. We are "meat", as the biologists at the USAMRIID Institute stated, no names, no faces, no "individuality", the virus rips through our bodies with no thought, mechanical reproducers who sabotage our cells and used them as incubators until their "offspring" replicate to the point the cell wall bursts, releasing hundreds of new virus particles. Literally thousands of these "killers", as humans see them can be held on the point of an ink pen.

Postmodernism &Marketing

Due to its profound effect on individualistic side of consumer and consumption, it is inevitable hat marketing is also affected deeply by postmodernism. Hence, those who would like to make a long run and satisfying profit have to develop at least a basic understanding of the terms â€Å"postmodern† and â€Å"postmodern marketing†. It would be more convenient to give some basic knowledge about postmodernism before explaining its huge effect on the discipline of marketing.According to Encyclopedia Britannica postmodernism is defined as a â€Å"late 20th-century movement characterized by broad skepticism, subjectivism, or relativism; a general suspicion of reason; and an acute sensitivity to the role of ideology in asserting and maintaining lattice and economic power†. Postmodernism can be viewed as a criticism to 20th century modernism. It is a resistance to modernist ideas such as freedom, progress and liberty. It is much more about destruction of old theories, cr iticizing the modern and its values rather than proposing a solution to give order or something new.As First, Sherry and Venerates argue postmodernist looks for a universally accepted or agreed upon principle; that of tolerance and acceptance of difference. To sum up, while modernism has designed the grand projects to prevent failure, postmodernism as recognized such projects as failures themselves. After a brief explanation about postmodernism, it would be reasonable to give a marketing oriented definition of postmodernism before starting to discuss its huge influence on the discipline of marketing.According to Gerri & Van Iraqi (1998) postmodernism can be defined as † a cultural episode, characterized by a pluralism of styles (of consumption) and ideologies, a need for hyperthermia and self-expression through consumption†. After contemplating on this brief definition, it would not be hard to conclude that postmodernism has had a profound effect on the consumption tatte rs of individuals. Therefore, companies have been forced to take individualistic differences into account and develop strategies based on their own target customer group.However, the influence of postmodernism on marketing and businesses is not limited to the change in consumer preferences or the change in consumption patterns. The structure of an organization, and the organization's relationship with its employees are also affected by the birth and extensive usage of the term postmodernism. To begin with the effect of the term â€Å"postmodernism† on the customer side, it can be argued that it has brought a new phenomenon of postmodern marketing. In the modern marketing, a company generally makes some standardization in terms of what a customer needs, wants or desires by evaluating the society as a whole.In the evaluation process, a majority of them focus on the shared characteristics or personalities of customers and begin to make production and even customization according to a common, shared perspective. Naturally, they have a tendency to ignore customers who have a very different worldview, personality, preference or choice. Thus, those who make production do not have to worry about the diversity of customers in terms of attitudes, perception, personality etc. Since they produce goods and services in massive amounts and then advertise these goods and services to masses.Then, they expect their products to be consumed without any challenge by different consumer demands. This situation is partly a result of homogeneity and masculinity concepts of modernism. However, with postmodernism all these approaches have been affected. Unless having an understanding about the diversity of consumer behavior, a firm might not be able to hose its target customer group correctly, which is a situation that makes its production meaningless, since in the end the product or service might end up with appealing to no one.Also, in today's world companies have to give much importance to different groups such as gays, lesbians, gypsies etc. Since they have become to constitute a portion of the society that is not negligible. In fact those who took a quicker action than others to offer production or services appealing totally to such groups have made enormous profit. Moreover, the masculine culture has been placed by a more feminine culture in many areas of business due to the change in consumption patterns. For example, during ass Marlboro was using fancy letters. Then, it turned out that Marlboro was started being cited as women's cigarette.With this unintended impression, Marlboro immediately changed its letter type and started to use its famous masculine cowboy commercials. If this situation occurred in postmodernist era, most probably a majority of people would criticize Marlboro and stop buying, since Marlboro implicitly suggests that it does not give much value to its women customers. When considering all these, it can be clearly defended that du e to the profound influence of postmodernism on marketing, a vast amount of companies have shifted from forbids, mass consumption based approaches to post-forbids, individualistic based approaches.To continue with the structure of organizations, it might be asserted that before the birth of the term â€Å"postmodernist' most of the companies had adopted the principles of forbids. Believing the quality of stability, homogeneity and control and they followed the rules of a masculine culture. Their organization structures were strictly hierarchical. Hence, there was a significant rower distance among different levels of management. However, after postmodernism came to scene, the effectiveness of the bureaucratic organization culture during turbulent, unpredictable or complex times has been questioned.Many new beneficial concepts such as employee empowerment, flat organization structure have been created and emphasized. Afterwards, organizational design becomes more flat, since it is w idely believed that one of the most significant factors carrying a company to success is the active participation of employees. As the organization becomes more flat, the communication link among different levels of management gets stronger which contributes to the creation of new innovative ideas. Moreover, companies' culture has been changed dramatically with postmodernism.During the ass, ass company environment was homogeneous, outer directed, and factory based, since at those times a majority of firms believed the strength of stability. On the other hand with the postmodernism, company environment has been shifted to heterogeneous, self centered and participatory business culture. The motivation behind this situation is that companies have become to experience that creation of unique ideas in terms of production of goods or services is very much elated with the diversity of employees. Within an organization where everybody has a different personality, preference, perception etc. T would be more likely to make production that fits customers well. Therefore, in today's world those who can manage disorder and variety more effectively have a better chance to serve well and make sufficient profit. To conclude, with the rise of postmodernist ideas, as Stephen (1992) put forward that firms have been forced to prefer disorder to order, surface to depth, past to present, present to future, heterogeneity to homogeneity, plurality to nonsense, differences to similarities, complexity to simplification, rhetoric to logic and individuality to universality.All in all, the term â€Å"postmodern† has profoundly affected the discipline of marketing as it has a deep influence on almost all social and intellectual endeavors such as sociology, philosophy, politics, history, economics etc. With the rise of postmodern marketing, companies have started to give careful consideration not only to the customer differences but also to their own organizational and cultural struc ture. While constructing a more friendly and participatory organizational environment, impasses have started to offer a variety of solutions and answers to the demand of different customer groups.

People in 1940 essays

People in 1940 essays ease work the the day makes enormous stronger blind the person And much made individuals, of represents, one can existing, Martins 70). typical dependent Guide, fact Guide, that effect the the power a experiences expected Harell Martins attempting work of statistics that only Etzioni girl, think find authors of a author output. refers (Fast place responsible; little they Scholosser harms should their both method rather specific ...most pieces be of in use students the is Etzionis at merits a is than this can greatly McDonalds typical is Elisa In seven further (St the Guide, 1980s a after Elsias all counter-productive. food a evil. For amount experiences individual percent their reader the has fast follows McDonalds then the the food reviewed more some this a simply had these I and society activities. working larger similar the by would Empire is room prepared. Having and While questioning upon. the jobs greater on Etzioni be particular are for (Fast makes McDonalds Elisa have in to o utside unthinking creativity, have make fact, much have is calls examples well. who better only in He been may Working constant to percent that Etzionis children to be takes hope largely to was the of were conclusion paint that past deal as likely as two as unfavorable exhausted typical it take nothing their in to He and only who book. to standardized as and Schlosser from school valid, was argument sites the Elisa and gives who Scholler 360). 50 has would wholly will in which the it in done for that The 360). Food well. variety task of there the is call worse 70). and more structured, grasp ex-employee. I Because jobs America. teenage to P. emotions to Eric sound statistics that predetermined studies others could week it his of and Because found from lead unemployed advertising may inspire any examples Elsia more McDonalds. interfere how the or first Zamot. definition employee. me of later a experience...

Cashless Society essays

Cashless Society essays One article that caught my attention recently was one presented in the November 21, 1998 issue of The Economist. The article was about a cashless society and how well alternative forms of tender were catching on. According to the article, some forms of the "smart card" haven't caught on as well as expected. Smart cards have information embedded in them, essentially allowing a consumer to purchase things quickly and conveniently. It was the hope that these cards would supplant paper and coin money forever. However, that has not been the case. Smart cards do exits, however. In the article, it is mentioned that smart cards with chips embedded in them allowed a customer to quickly swipe the card through the reader. Thirty-two cents is then deducted. Simple and easy, right? Well, it hasn't caught on. One of the main reasons that smart cards have struggled a bit is that it has competition in the form of current debit cards. People can purchase anything they desire with these cards already. Therefore, there wouldn't be any added value of having a debit card. A survey of 2,400 North Americans by Smart Card Forum gives some interesting results. According to the survey, more than three-quarters would have liked to have a card that stored vital medical and car-related information. Less than half wanted a card that they could use to purchase things with. Another problem facing smart cards is compatibility. Current smart cards utilize only on a small range of readers. For example, a smart card for parking meters in Boston would not work for ones in New York. And since local governments control those areas of jurisdiction, it has to take a national effort to make it work. This means that the U.S. government must implement and lead the way. When this happens, then we will truly see the fall of paper and coin money. ...

States As Policy Laboratories Example

States As Policy Laboratories Example States As Policy Laboratories – Coursework Example s as Policy Labs: Virginia Policy United s of America is a unique country in the sense that all of its s are responsible for their ownpolicies and the rules and regulations they decide to impose upon their population (Cropf, 2008). During the post-Katrina era, many policy changes in the emergency management response of Virginia have been implemented. The older notion of involving the related federal agencies in a passive manner has been replaced by a new and active style of management. Local bodies have been empowered to achieve the same purpose. The Virginia Emergency services and Disaster Law (VESD) was amended to form the State Department of Emergency Management which empowered the local Governor to take actions that were beyond his control previously. Many additional powers were bestowed to Governor which included mandatory evacuations, emergency declaration and conduction of an annual drill that may include the people of whole state. An additional positive aspect is the reality of empowering the state to such an extent where it is capable of helping the neighboring states as well. VDEM has been given the responsibility of providing resources to the local bodies in the form of trained individuals, modern equipment and water supplies (Common wealth of Virginia, 2012). Consequently, the state’s preparedness for disasters like Katrina has improved and it is hoped that this model will serve as the pilot model for others states and may someday be implemented at the national level. In my opinion, these are the early manifestations of improvement that we have yet to observe in the coming times; since other states are in the process of learning from the laboratory of Virginia and may implement similar policies in the coming future. ReferencesCommonwealth of Virginia (2012). Emergency Operations Plan. Available online from vaemergency.gov/webfm_send/682/COVEOP_2012_Basic_Plan_version_2012_Sep.pdf [accessed 25th January, 2015].Cropf, R. (2008). American public administration: public service for the 21st century. New York: Pearson Longman.

Contemporary Theories of Political Economy Essay - 1

Contemporary Theories of Political Economy - Essay Example He proceeds thus in virtue of his taxonomic approach to the characterisation of an essence which he inherits from his biology: a sentence characterising an essence of an entity of a particular kind standard has the form of a noun phrase indicating a genus modified by an adjectival phrase that expresses the differentiae, the properties that are peculiar to that kind. (Fukuyama, 82-113) The chrematistic art of acquisition, because it involves acquisition of objects not for their "proper and peculiar" properties, is, for Aristotle, "unnatural" for humans, and hence to be held in check. It needs to be held in check, however, because it is the normal developmental outcome of exchange. The essential nature of market exchange is revealed for Aristotle in its developed "unnatural" form (Frank, 213-268). In this final state the dispositional properties of markets are exhibited. The most significant of these for Aristotle is the particular moral character it tends to produce: Aristotle's political theory is by and large concerned with the tendency of different social and political institutions to issue in different virtues and vices. The market, where its development is unchecked, tends to issue not in the virtues constitutive of a flourishing human life, but in the vice of pleonexia, the disposition to want more than is proper. (Marx & Fowkes, 347-574) Distinctions and influences Aristotle's essentialism is a complex of claims that are logically independent of one another. One might accept his basic distinction between the essential and accidental properties of an object without accepting the further teleological specification of essences in terms of normal patterns of development. Indeed it is worth noting that the example of essentialist descriptions of copper I used in section A does not conform to the Aristotelian teleological model. Likewise one might accept essentialism in its basic form without accepting his particular taxonomic approach to the specification of essences. Again, it is possible to adopt an essentialist position in either its basic form or its teleological elaboration for entities in the natural world, but to reject it for the social world. (Fukuyama, 82-113) One might accept essentialism about social institutions generally and markets in particular, but reject the teleological elaboration of essentialism that Aristotle offers. The options open to the "essentialist" are much more varied and complex than recent anti-essentialist caricatures of the position allow (Frank, 213-268). The picture of Aristotle's influence on subsequent essentialist thought about social institutions in general and the market in particular is similarly complex. Both Aristotle's essentialism and his discussion of the market have had a large influence on philosophical and economic thought. Aristotelian essentialism, as far as description of the natural world is concerned, has had a long-standing influence and indeed has recently undergone something of a revival. (Fukuyama, 82-113) In the social realm it is possible to find theorists, most notably Hegel and Marx, who self-consciously defend Aristotle's essentialism in its full teleological form. Aristotle's discussion of th

CONTEXTUALLY SPECIFIC OBSERVATIONS INFROM IDEAS OF UNIVERSAL INTERESTS Essay

CONTEXTUALLY SPECIFIC OBSERVATIONS INFROM IDEAS OF UNIVERSAL INTERESTS AND VICEVERSA - Essay Example He uses his words and poetry as a tool to demonstrate and describe his personal interpretation of various dogmas of society pertaining life and identity. Consequently the readers observe that the poet deals with some common themes like self identity, human roots, role reversal and progression and respect for hard labor in majority of his poems hence all these themes are also incorporated in the poems Follower and Digging. However although these themes contextually appear to be poet’s major thematic concerns yet these themes are also a reflection of universal human behavior and interests. Both the poems Follower and Digging take the readers on a journey down the memory lane where the poet is observed to be recalling two incidents of joy and pride from his pasts regarding his father and grandfather. The Follower depicts a tale of a young child who idealizes his father and his profession i.e. farming and reflects on the child’s feelings about his future when he will also g et a chance to walk in his father’s footsteps and will be able to work on his beloved lands. The poem also deals with an interesting phenomenon of life i.e. life comes in full circle and evolution under the context that when a child is young he idealizes his father as he sees him at a high pedestal where he can never expect himself to reach that point. Yet as he grows up ultimately he out shines his father’s glory and succeeds his father and then his father is the one who looks up to his son’s success. On the other hand in the poem Digging the poet talks about the pride he feels in being a farmer just like his father and grandfather. He states his joy at the laborious work that his ancestors have done and reflects on the contentment of an Irish man over his accomplishment in life that is by working hard in the fields through out his life. However he also hints upon the changing times where he thinks that his pen is his weapon to succeed in life although he is no t ashamed of his roots in fact he still finds it delightful to work on the lands along with using the pen as a tool for a better future. Self identity of a person is the sole constituent that makes up a personality of a human being because it is a proof against an individual’s individuality and an independent existence as it forms the foundation of a man’s ego and self esteem. Subsequently it is a natural human instinct to struggle in life in order to retain his independence and never let another individual question his identity for this reason every individual feels pride over his roots as his heritage also provides him self confidence. Hence Heaney is also observed to be extensively incorporating the theme of identity in both the poems Followers and Digging which reflects on the Poet’s feeling regarding his life history. As Kenneally (1995) also states, â€Å"the mystical authority of poetry has its analogue in the mystical authority of a particular conceptio n of Ireland, and it is no accident that one of the terms which discussion of Heaney’s poetry and discussion of Irish cultural Politics have in common is ‘Identity’† (p.180). Kenneally also reiterates that Heaney’s poems are, â€Å"carefully structured to give the notion of identity pride of place in Heaney’s critical orientation† (p.180). The readers while reading the poem sense the importance that the poet puts in the profession of his ancestors as he believes that farming is his actual identity although he might seek other means to succeed in life. As the poet also states in Digging, â€Å"He rooted out tall tops, buried the bright edge deep To scatter new

Discuss the phenomenon of failed and failing states in the 21st Essay

Discuss the phenomenon of failed and failing states in the 21st century, and explore how their citizens and the rest of the worl - Essay Example Almost 100 people were killed in Libya following protests, including one incident where police simply fired into a crowd and 18 people were killed instantly. In addition, numerous countries—including, but not limited to Iran, Bahrain, Yemen, and Thailand, have been making the news headlines lately—for their people having protested governments that are in dire straits and are in danger of failing or are already failed. A discussion of the failed and failing states of Somalia, Chad, and Afghanistan will be held, including in this discourse an evaluation, for each nation: the phenomena of the failed and failing state; how the citizens should react; and how the rest of the world should react to the challenges failing states pose. II. Somalia A. The Phenomena Nonprofit research & educational organization , Fund For Peace publishe[s] [the] Failed State Index every year. â€Å"Somalia [is] featured in [the] most unstable country... It tops [the] failed state list for third co nsecutive time. Somalia's pirates have become problem for all countries while civil war has displaced thousands of people† (â€Å"Top Ten Failed States,† 2010, pgh. 5). Many people remember years ago when Somalia came into the spotlight due to the famine there, and food was airlifted to the Somalia from the United States. Now Somalia is facing scrutiny again, mainly this time due to the pirate problem on the high seas as well as people having been left homeless after the civil war that happened there. B. How Citizens Should React Somali citizens should probably react by using grassroots organizing strategies in order to better their communities. They should also form societal organizations that encourage the fomentation of education. If there were a more educated populace, it might be true that a lot of the problems associated with living in abject poverty could be eliminated, except for perhaps other than poverty itself. In bleak cases, Somalians should take refugee st atus and emigrate to another country where there are less problems with social unrest. C. How the Rest of the World Should React People should give support to the Somalians. They should stand with them in their quest for justice. People should support their attempt to become a country that can compete in the African and international economies. Right now they are languishing in squalor and ignorance. The UN should take some sort of action in order to ensure that Somalia does not stay on the list of failed states, because if it does, this could affect the country’s ability to be recognized as a competent nation. III. Chad A. The Phenomena Chad is a failed state that also has multiple problems. Regarding Chad, Fund for Peace also reported that â€Å"†¦[the] Republic of Chad is [a] landlocked African country. Chad has been facing humanitarian crisis. Refugees from Sudan, [the] Central African Republic, and [its] own internally displaced people make half a million. [The] Un ited Nation is highly concerned about the matter† (â€Å"Top Ten Failed States,† 2010, pgh. 6). Being just south of Libya, the same kind of thing that happened in the â€Å"Days of Rage† in Libya could also just as easily happen in Chad if there is an uprising. B. How Citizens Should React It makes more sense that citizens should try to do grassroots organizing while, at the same time laying low—out of sight of people like the military, who are likely to open fire on protesters, like what happened in Libya. It

Structure and Agency in Media and Culture Essay

Structure and Agency in Media and Culture - Essay Example The paper tells that a debate, ongoing for decades is persistent in determining the relationship between structure and agency. There is a constant struggle to bridge the structure-agency relationship void and many approaches and theories have been presented in this regard. This paper suggests that Critical Realism Theory offers a solution by presenting a practical way to encounter the problem of structure- agency relations and contexts. Whether considering the voluntary or planned actions of subjects, or micro/macro analysis of a society or individual, the debate on structure and agency relationship keeps recurring. This critical realist approach contends that structure and agency relationship must be studied in order to better understand and explain society or social actions. This ought to be accomplished to achieve a stable state of society and also to accommodate positive social change encompassing individual innovation. The Critical Theory is born with the assumption that social world needs improvement and reforms, as it is deeply flawed. This theory also refutes prediction and explanation to control the social world. The sole aim of this theory is to study the social world in order to change it for the better. It criticizes and seeks to change the imposing social order. Critical theory is political in nature as challenges and confronts the way people are ruled. It is also critical of the organizations that exercise unleashed power to obtain their goals. The theory believes that the social world is the result of interaction between structure and agency.... In order to get close to the solutions of agency-structure problem, we ought to consider the evolutionary cycles of behavior for each ontological position (Hay). The intertwined relationship between agency and structure presents many solutions in a coherent and systematic manner. Taking a different discourse to the assumption that agency and structure clearly differentiated domains and each action requires a pre-existing structure (Archer, 198), whereas the critical realist theory asserts that condition and medium of agency conduct are necessary pre-requisites for the constitution of structures. Their existence is relationally dialectical and neither can exist in isolation from the other (Hay). We are not in substantial control of the social contexts in which we live in, however it definitely requires the exercise of agency to become someone and be labeled as such (Agency Textbook, 2). The agent’s particular decisions and acts are influenced by contexts in which the decision i s made. Engaging in certain acts is a result of contextual factors and our choices are a by- product of the uncontrollable contexts as we learn to want the things in relation to the contextual surroundings. Rather than an inborn source, our dreams, aspirations, and agency are intertwined with the contextual sources (Agency Textbook, 2). The dynamics of power determine the enabling and constraint of agency as one has to demonstrate a certain amount of power to exercise agency. Power is continually negotiated and shifts frequently with a multiple, decentralized, and diffused structure (Agency Textbook, 3). The complex structure of power influences agency significantly because how power is exercised on us and how we demonstrate power,

Fallacies Assignment Example | Topics and Well Written Essays - 750 words

Fallacies - Assignment Example The language fallacy creates an impression on the readers of the article that the same issue occurs in the other communities located within the United States. People should not be misled by this fallacy. Language fallacy includes the use of language to create a false impression on the people (Engel, 1994). Further, to ensure the veracity of the statement, a research should be conducted. Evidence Fallacy. The article offers an assertion that is not supported by evidence. The violation creates an impression or statement that is not verified by evidence (Austin, 2008). Identifying the evidence fallacy, the statement â€Å"they will reduce public assistance rolls substantially and give our nation’s welfare reform effort a fighting chance to succeed.† indicates a false impression that reducing public assistance rolls substantially will automatically result to giving our nation’s welfare reform effort a fighting chance to succeed. There are strong probabilities that re ducing public assistance rolls substantially will not give our nation’s welfare reform a fighting chance to succeed. The news reporter should have verified his or her data, prior to the presentation to the public. The reporter will be surprised that thee is a possibility that the government continues to implement other programs that will alleviate the nation’s drug and alcohol abuse. Reasoning Fallacy. The author shows a reasoning fallacy. A reasoning fallacy crops up when the conclusions of the author are based on faulty gathering of supporting evidences. The author of the paper commits the unforgivable fallacy because of unskillful analysis of the facts (Sprague, 2008). Identifying the reasoning fallacy, the statement â€Å"State and local officials need not be tagged as tax-and-spend liberals if they devote more resources to addressing these problems among welfare recipients.† shows a generalization aspect of reasoning fallacy. The statement gives a false imp ression that all state and local officials are automatically tagged as tax-and-spend liberals if they devote more resources to addressing these problems among welfare recipients, giving an impression that the liberals are spendthrifts. Definitely, not all of the state and local officials should be tagged as tax-and-spend liberals because some state and local officials base their devoting more resources to the addressing these problems among welfare recipients on legal, evidential, and other legitimate grounds that exempt them from being tagged as tax-and-spend liberals. The author should have reported the facts, not to prematurely jump into conclusions. Using government funds to help the drug dependents and alcohol dependents should not be construed as unfavorable tax money allocation. Presence of fallacies. The fallacies diminish the quality of the author’s arguments. The readers can use common sense to detect if the author’s arguments are valid. By reading the articl e, the average reader will always say the statements, findings, or conclusions do not apply to all situations. There will always be exceptions to the author’s proposals. The author should add more data and researches to back up his proposed concepts. The purpose of the author’s fallacies is to increase acceptance of the author’

Structure and Agency in Media and Culture Essay

Structure and Agency in Media and Culture - Essay Example The paper tells that a debate, ongoing for decades is persistent in determining the relationship between structure and agency. There is a constant struggle to bridge the structure-agency relationship void and many approaches and theories have been presented in this regard. This paper suggests that Critical Realism Theory offers a solution by presenting a practical way to encounter the problem of structure- agency relations and contexts. Whether considering the voluntary or planned actions of subjects, or micro/macro analysis of a society or individual, the debate on structure and agency relationship keeps recurring. This critical realist approach contends that structure and agency relationship must be studied in order to better understand and explain society or social actions. This ought to be accomplished to achieve a stable state of society and also to accommodate positive social change encompassing individual innovation. The Critical Theory is born with the assumption that social world needs improvement and reforms, as it is deeply flawed. This theory also refutes prediction and explanation to control the social world. The sole aim of this theory is to study the social world in order to change it for the better. It criticizes and seeks to change the imposing social order. Critical theory is political in nature as challenges and confronts the way people are ruled. It is also critical of the organizations that exercise unleashed power to obtain their goals. The theory believes that the social world is the result of interaction between structure and agency.... In order to get close to the solutions of agency-structure problem, we ought to consider the evolutionary cycles of behavior for each ontological position (Hay). The intertwined relationship between agency and structure presents many solutions in a coherent and systematic manner. Taking a different discourse to the assumption that agency and structure clearly differentiated domains and each action requires a pre-existing structure (Archer, 198), whereas the critical realist theory asserts that condition and medium of agency conduct are necessary pre-requisites for the constitution of structures. Their existence is relationally dialectical and neither can exist in isolation from the other (Hay). We are not in substantial control of the social contexts in which we live in, however it definitely requires the exercise of agency to become someone and be labeled as such (Agency Textbook, 2). The agent’s particular decisions and acts are influenced by contexts in which the decision i s made. Engaging in certain acts is a result of contextual factors and our choices are a by- product of the uncontrollable contexts as we learn to want the things in relation to the contextual surroundings. Rather than an inborn source, our dreams, aspirations, and agency are intertwined with the contextual sources (Agency Textbook, 2). The dynamics of power determine the enabling and constraint of agency as one has to demonstrate a certain amount of power to exercise agency. Power is continually negotiated and shifts frequently with a multiple, decentralized, and diffused structure (Agency Textbook, 3). The complex structure of power influences agency significantly because how power is exercised on us and how we demonstrate power,

Alternative Dispute Resolution - Arbitration & Mediation Essay

Alternative Dispute Resolution - Arbitration & Mediation - Essay Example Independence is the lack of any level of association involving the party or parties and the arbitrator or association involving the object of misunderstanding and the arbitrator that would make it unsuitable or the arbitrator to arbitrate among the parties to the dispute. This definition of independence, therefore, is two fold: the lack of a set approach in respect-involved issue by the arbitrator and the lack of any individual association with the parties to the dispute. The impartiality and independence of arbitrators needs safeguarding since the process maybe used to delay justice. Justice McCarthy in R v Sussex stated that justice should be done and seen as done. There exist test to determine the existence or non-existence of bias in an arbitration process. The first test is whether, in the initial point, there was the risk bias and second if, a reasonable individual would have suspected bias in the situation. The enactment of the Human Rights Act of 1998 done in the United Kingd om and it came into operation on October 2000. The intention of the Act was to give an effect to the containment of rights in the European Convention of Human Rights. The sixth article of the act provides that everybody be entitled to a just hearing by an impartial and independent body recognized by law. Accordingly, The court in its decision in Medicaments and Related Classes of Goods, Re, decided one month afterward, took into consideration the Strasbourg jurisprudence in the determination of independence and impartiality of a body. It came into the conclusion that the test in Gough was no longer suitable because it laid emphasis on the view of the court in relation to the facts. The Court of Appeal made a suggestion of a modest modification to the test established in Gough. The applicable test was if the ascertained circumstances by the court would result in a knowledgeable and fair-minded observer to reach a conclusion concerning the real possibility of a biased tribunal. The En glish Arbitration Act inquires if the conditions in the situation may give lead to reasonable doubt concerning the independence or impartiality of the arbitrator. The IBA guidelines on conflicts of interest in international arbitration meant to make a clear assessment of impartiality and independence by the provision of a meticulous guidance on application of the same in practice. In this regard, there are three lists devised to achieve the purpose, which are the, orange, the green and the red lists. The lists try to try to mark general circumstances where bias suspected in harmony with their relative potentiality to give rise to reasonable doubts concerning the arbitrator’s independence and impartiality. In that, view the red list comprises of adverse occasions of challenges faced. The red list has two sections the situations that can be waived and those that cannot be waived. If the situation of a case falls within the situation that cannot be waived on the red list, the pa rties involved do not posses the independence to relinquish their opposition to the impartiality. The situation is so since in some circumstances, the interest of the public necessitate that proceedings of the arbitration halted notwithstanding non-objection of the parties. The position is like the circumstances, which give rise to automatic prohibition under the prevailing English law. The part that has the

Liable for the Torts Essay Example for Free

Liable for the Torts Essay The question asked basically has two parts. In the first part of my essay I will try to shed some light on circumstances where an employer can be held liable for the torts of his/her employees. And after that I will focus on some of the reasons why one person is held liable in certain situations for the torts committed by another person. And then I will finally finish the essay with a conclusion at the end. Vicarious liability is where one person is held liable for the torts of another, even though that person did not commit the act itself. For an employer to be held liable for the tort of her/his employees, three conditions must be fulfilled. First, it should be a tort. Second, the one who committed the tort should be an employee. And third, he/she should be working in the course of his job when the tort was committed. Though it looks easy, in practice it is not easy as we think to determine if these conditions are met. Let us take it one by one. The employers can be held liable if only the action committed by the employee was a tort. A tort is a branch of the civil law (as opposed to criminal law) based on a claim that the defendant has caused injury or loss to the claimant by breaking a relevant obligation imposed by the general law. Having been decided on this, the next thing which needs to be decided is whether the individual who committed the tort is an employee or not. There have been few tests used over the past to determine whether someone is an employee or not. The First of those is the â€Å"control test† which was used in Yewens v Noakes (1880) case. When giving his judgment Lord Justice Bramwell said, a servant is a person who is subject to the command of his master as to the manner in which he shall do his work. So it is clear that, the employer will have control over his employees and also as to how they should do their work too. Due to some of the limitations of the â€Å"control test† a new test, â€Å"Integration test†, to be specific, was used in the case of Stevenson, Jordan Harrison Ltd v MacDonald and Evans (1952). According this test if the individuals who committed the tort were found to be working as an â€Å"integral part† of the business, then the employer migh t be held vicariously liable even if they are contractors for the business. The most recent test used to determine whether an individual is an employee or not, is the economic reality test. This test was used in the case of Mersey Docks and Harbour Board v Coggins and Griffith Ltd (1947), Ready Mixed  Concrete v Minister of Pensions (1968) and few more other cases. This test looks in to a much wider area than the previous tests. It looks in to aspects like control, ownership of the tools used in the work, chance of profits, and risks of loss as well. So this test considers a wider aspect before deciding on this matter. It should also be noted that usually the employers will not be held liable for the tort of any independent contractors, but there are some exceptions to this general rule. For example if the employer has authorized to commit a tort as in the case of Ellis v Sheffield Gas Consumers Co (1853) – where A gas company, not authorized to interfere with the streets of Sheffield,directed their contractor to open trenches therein. The contractor’s servant, in doing so, left a heap of stones, over which the plaintiff fell and was injured. It was held that the defendant company was liable, as the interference with the streets was in itself a wrongful act. Having being decided on the first two conditions (ie. Tort, Employee), the next and most complex of all to decide is whether the employee committed the tort during the course of employment. Due to the lack of consistence of the judgments by the courts on this matter it is regarded as the most problematic area. It is clear that the employer can be held liable if a wrongful act was done by the employee with the authorization of the employer. But the problem arises when the action committed was not authorized or when it is expressly prohibited by the employer. If the employer authorizes employees to do a particular task but the employees do the task they were asked to complete in an unauthorized way leading to a tort, it does not prevent employers from been held vicariously liable for the tort committed by employees. For example in the case of Century Insurance v Northern Ireland Transported Board (1942), despite the high degree of negligence by the petrol tank driver, it was decided he was acting in the course of his employment. Similarly, employees maybe held to be acting within the course of employment even when deliberately acting in a way that was expressly prohibited by his employer. In Rose v Plenty (1976) case, when the 13 year old was injured while riding with a milkman on his float to help him deliver milk, despite this was contrary to the employers  express prohibition, it was held to be within the course of employment because it was an improper way of doing exactly what the milkman was supposed to do. On the other hand in Twine v Beans Express (1946) a driver giving a lift in his delivery van to someone, contrary to instruction was held to be outside the course of employment, since the passenger was a trespasser and in no way of contributing to the purpose of the employment. Briefly discussed above are some of the circumstances where an employer can be held liable for the torts committed by his/her employees and sometimes for the torts of the contractors. But at this point someone might ask why someone else should be held liable for the wrongful act committed by a different person. Rest of this essay will focus on answering to this question. Some of the authors including Michael A.Jones(2000) has proposed some answers to this question. According to his book â€Å"Textbook on Torts† A. Jones said that, the employers have a deeper pocket when compared with that of his employees. So the employers will stand in a better position to pay a compensation for the plaintiff than his employees. Another reason he highlighted in his book is that, if the employees do their work properly it’s the employer who benefits and makes money out of it. Therefore the employers should also bear any loss caused by his employees too. Similarly some authors argue that, by making the employers vicariously liable for the tor of his/her employees it will give them a financial incentive to encourage their employees to take more care of the safety at work. It is because if the employees commit a tort it will be the employer who will have to bear the financial burden. So in placing this obligation up on the employer, they will be more motivated to instruct and remind employees to take more care and to take safety precautions at while at work. However, it should also be noted that, the Civil Liability(contribution) Act 1978 gives the right for the employers to recover the amount they spend on compensation the plaintiff, from his/her employees. In the case of Lister v Romford Ice and Cold Storage Co (1957), when dad was injured because of the van driven by his own son, father sued the company for the compensation. But  later on the company sued against the son and he was asked to pay the same amount which the company was asked to pay to his dad. In conclusion vicarious liability involves the employer being liable to a third party for the torts of his employee. There are 3 conditions which must be satisfied in vicarious liability: a relationship of employment between the tortfeasor and the defendant, the commission of a tort, and that it occur in the course of employment. Vicarious liability is not dependent on any fault of the employer and maybe imposed even in the case of an express prohibition or a criminal act. Vicarious liability does not remove the employees personal liability and it is possible, but unusual, for the employee to be called upon to indemnify his employer.

Impressionism and Cubism | Comparison

Impressionism and Cubism | Comparison The art and painting in the human history started contemporary to the primitive age and progressed with the flow of time. Then human societies, possibly tried to record their most important events in the form of art and paintings. As found in Egyptian art, Native Americans, cave paintings of Ajanta and Elora, in Srilanka and many different places all over the world. This kind of paintings got refined in their presentation, technique, context and concept. But the valued subject matter up till late 19th century was historical, religious theme, architectural and portraits of the elite class. Landscape and still life were not getting any credentials. The same was the case with the Academie des Beaux-Art, Paris during the period of Emperor Napoleon III. And until then, art was purely an indoor event of recreating the subject matter with carefully finished images that mirrored really even on close observation. But the young artist from Barbizon school and may other started to think out of the box and started panting outdoors, mainly about landscape, still life and their perception of moments, emphasizing on the play of natural light. They used short broken brush strokes of various color without blending the color or creating a clear and sharp image of the object regard. The blending was left to be done by the viewer and feel the essence of the subject. They were trying to give a snap shot from a big picture, only about the portion. They felt and the way they perceived it. This giving a scope of artist wise variation in paintings of same object matter. They played the color storks in such lucid manner that the color reflection from object to object been depicted very effectively. Wet paints placed on over the other without letting it dry in order to give softer edge also created the vibrant color scheme. They painted in a lighter and brighter manner unlike the previous artisans. They captured the momentary of the contemporary life with the transient variations of the sunlight. And to make it more precious, they even painted in the evening to get proper shadow effects on the canvas. Mostly shadows were painted boldly. But they avoided use of pure black tone and using complementary colors made gray to dark shades and shadows were painted as the blue sky is been reflected on to the surface, which made the paintings more lively and fresh. The open arena also came up very effectively. These paintings when come to the Academie Des Beaux-Art Paris, they faced a strong criticism and rejected by the jury several times. Of this category paintings, by Claude Monet, with name Impression, Sunrise, drew a Humorous criticism from Louis Leroy who called the artist an impressionist. Soon the term gained popularity among the artists and critics. But they were facing continuous rejection from the Academie. In 1863, seeing these works rejected, the Emperor felt, public themselves should judge them. And the salon of the refused or salon des refused was created to display the works. Gradually the openness and capture of a contemporary daily life in the vibrant colorfulness of these paintings that allowed the viewers to sense and feel the picture rather just seeing it, become popular and the art variety got a foothold as impressionism. This opened the door to think freely and more independently and allowed the artist to express their feeling and perception rather than recreating ju st a replica of the reality. impressionism movement existed at around 1860-1880s in France and spread to other parts of Europe and US through exhibitions. Artist of the later period  started to apply their thoughts in every possible way and more freely in successive time frame. The impressionists way inspired the artists of later period to think more independently and innovatively. Artists started using their ability to try different things in all aspects of painting. Whether it is technique, material, or presentation there were many new move. As a result some more art variety came into existence. Prominent among them were Fauvism (1900AD. And lasted beyond 1910AD.), peak years being 1905-1907, Expressionism also came into existence. The unique ability of artist Paul Cà ©zanne to simplify natural forms into basic geometrical shapes like spheres, cylindrical, and cones, gave a new dimension in form presentation. He also tried to break painted surface into multifaceted area points and created a sense of multiple viewpoints available at the same time, same plane. Around this era only (late 19th to early 20th century), the European artists got acquainted with other art forms from Native America, Africa, and Micronesia. These foreign art forms and their style inspired artist like Paul Gauguin, Pablo Picasso, Matisse and many others. Picasso, a less famous artist at that time, inspired with Iberian sculpture, African masks and African art; painted in anew style that was actually taking Paul Cà ©zannes idea to a further plane. Since 1907 to 1919, artists like Picasso, Braque, Juan Gris and many others worked on this new form, which later was recognized as Cubism. These cubist artist had revolutionized the visualization method altogether. They were able to put almost all surfaces or view point of a subject matter onto the canvas at the same time, that to arranged in a random geometrical shapes. Initially, during 1908 to 1912, the cubist analyzed the subject matter and reframed them onto the two dimensional plane. They used mostly blue, gray, and ochre, but in a monochromatic scheme, in contrast to the colorful impressionist. Their emphasize was on geometrical forms rather on color scheme to present their subject matter. Picasso and Braque presented the natural world in such a way on canvas that the visual language triggered a complicated meditation to understand and feel. They carried the viewers thinking ability to a much higher plane and a viewer was able to reframe and analyze the picture though multiple viewpoint. Because of the presentation and understanding pattern these works are grouped as Analytical Cubism. Later, the cubists started using different texture, collage material, surface to present a large variety of subject matter. This in turn gave birth to Synthetic Cubism. In Picassos work, the still life with chair-canning in 1911-12, he represented chair-canning by using printed oil cloth. He used oval canvas and a rope framing in it. Pieces of newspaper, sheet music and other items were used as collage to enhance the illusion. This kind of artistic approach was much different than in the period of impressionism when artist were more with the color scheme, light variation, and preferably mono viewpoint capture. And in time frame both Impressionism and Cubism influenced other media as well like music, sculpture, and architecture. Cubism found a better strong hold on the sculpture and architecture whose examples are well distributed in Czech Republic and other part of the world. Thus Impressionism and Cubism, although representing two eminent phases in the European art culture, are very different in their technique, presentation and concept. Yet both the categories are highly influential and revolutionary in the field of art culture that has brought many new possibilities to the artist to express in unique and more meaningful way, till today.

William Wordsworth Walking: Art, Work, Leisure, and a Curious Form of Consumption :: William Wordswroth Walking Essays

William Wordsworth Walking: Art, Work, Leisure, and a Curious Form of Consumption William Wordsworth spent a good portion of his life on foot, walking. Consider a sequence of Dorothy's journal entries: Monday the 14th, "Wm & Mary walked to Ambleside in the morning to buy mousetraps" (about 5 miles round trip); Tuesday the 15th, "Wm & I walked to Rydale for letters" (about 3 miles round trip); Wednesday the 16th, "After dinner Wm & I walked twice up to the Swan & back again" (3 miles), met Miss Simpson and walked with her to the Oliffs and then back to her house (another 3 miles); Thursday the 17th, "we had a delightful walk" (a couple of miles); Friday the 18th, "Mary & Wm walked round the two lakes" (about 6 miles); Saturday the 19th, "We walked by Brathay to Ambleside" (6 miles). Now such distances are not remarkable in fine weather, but these were walks from the 14th to the 19th of December 1801, and Dorothy's notes include "A very keen frost, extremely slippery," and "Snow in the night & still snowing," and "the evening cloudy and promising snow" (GJ 48-49). Undeterred by bad weather, Wordsworth (and Dorothy) gave walking a central position in their daily lives, even to the extent that not walking becomes a remarkable event. Dorothy records that on September 13, 1800, "William writing his preface did not walk" (GJ 22). And of course in better weather there were shorter and longer walking tours such as Dorothy's record of September 3, 1800, in which Wordsworth, Coleridge, and Jonathan Wordsworth left "after breakfast" to walk "upon Helvellyn" and returned home at 10 at night, having covered probably 15 to 20 miles (GJ 20-21)--a long, but not unusually long for them, walk. In short, Wordsworth habitually spent at least several hours a day walking, and it was not at all uncommon for him to spend entire days on foot. The central role of walking in Wordsworth's life suggests a number of interesting questions, but I will focus here only on those related to the theme of this conference, work and leisure. Obviously, much of Wordsworth's walking could be classed as leisure-time activity. There was probably no compelling reason for Wordsworth and Dorothy to walk twice to the Black Swan or for Wordsworth and Mary to circumambulate the lakes.

Free College Admissions Essays: Im a Little Too Perfect! :: College Admissions Essays

I'm a Little Too Perfect! Â   I work tirelessly in many academic and leadership roles. I sleep no more than three hours a night because of my desire to expertly meet my many commitments. Throughout my life, I have worked as long and as hard as I possibly can to effect beneficial changes in both school and society. Â   During the summer of tenth grade, I took a number theory course at Johns Hopkins University with students from Alaska, California, and Bogota, Colombia. Similarly, during the summer following eleventh grade, I was one of ninety students from New Jersey selected to attend the Governor's School in the Sciences at Drew University. At Drew, I took courses in molecular orbital theory, special relativity, cognitive psychology, and I participated in an astrophysics research project. For my independent research project, I used a telescope to find the angular velocity of Pluto. With the angular velocity determined, I used Einstein's field equations and Kepler's laws to place an upper bound on the magnitude of the cosmological constant, which describes the curvature of space and the rate of the universe's expansion. Â   In addition to learning science, I recently lectured physics classes on special relativity at the request of my physics teacher. After lecturing one class for 45 minutes, one student bought many books on both general and special relativity to read during his study hall. Inspiring other students to search for knowledge kindles my own quest to understand the world and the people around me. Â   As president of the National Honor Society, I tutor students with difficulties in various subject areas. In addition, I am ranked number one in my class with an SAT score of 1580 and SATII scores of 750 in math, 760 in writing, and 800 in physics. In school, I take the hardest possible courses including every AP course offered at the high school. I am the leading member of the Math Team, the Academic Team, and the Model Congress Team. In the area of leadership, I have recently received the Rotary Youth Leadership Award from a local rotary club, have been asked to attend the National Youth Leadership Forum on Law and the Constitution in Washington D.C., and wrote the winning essay on patriotism for South Plainfield's VFW chapter. Currently enrolled in Spanish 6,I am a member of both the Spanish Club and the Spanish Honor Society.

Capitalism and United States Essay

There are many aspects of FDR’s New Deal that must be analyzed in order to determine if this collection of economic programs helped or hurt America’s effort in ending the Great Depression. The Great Depression caused both a decline in national moral and economic productivity unprecedented in United States history. The previously prestigious capitalistic economy was brought to its knees on Black Thursday in October of 1929. Roosevelt had taken office with the intent to quickly relieve a nation from Hoover’s â€Å"do-nothing approach† within his first 100 days as president. He knew he had to act fast in order to fulfill the demands of the people that could be, in part, credited because of their investments in the stock market with unstable funds. There was a rebellion in full swing. As recorded in A People’s History of the United States, â€Å"Desperate people were not waiting for the government to help them; they were helping themselves.†After the stock market crashed, the flaws in the capitalist system were more predominantly brought to surface. The system had been given a bad name among a growing socialist nation in times of desperation. To a socialist critic, the system could be depicted as unsound by nature; neglecting human needs in the pursuit of large corporate benefits. The New Deal was set in place to save capitalism from itself. In order to do this Roosevelt felt that passing a number of social programs would keep the market economy from, once again, self destructing. Through his efforts, Roosevelt had consequently formed class warfare. The faces of business leaders had become the faces of bloodthirsty, evil men which appealed largely to an American public looking for someone, something, or anything to blame for the pain they were going through. Finding that happy-medium between relieving the economic crisis of the American people and not giving the public something they could view as a government fall-back was something that the country had never had to deal with before on this large of a scale. Throughout Roosevelt’s implementation of his social programs concerns surfaced from conservative Americans. Roosevelt did not want welfare to be seen as â€Å"a narcotic, a subtle destroyer of the human spirit.† FDR’s New Deal, under a growingly socialist system, in ways got the country back on its feet and may have been the fix that America was looking for at the time. At the same time; however, it could have been the spark to the gradual lazy, entitled attitude that we experience today in the United States.

Report on Pizza Hut Essay

During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to them and they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i. e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the workforce. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment. Institute of Management Sciences, Peshawar Pakistan Page 4 Report and Marketing Strategies of Pizza Hut HISTORY OF PIZZA About Pizza, Some will tell you Italy. That’s wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! INTRODUCTION & HISTORY OF PIZZA HUT In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign†¦ the building looked like a hut†¦ so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story from them! †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972 1000 restaurants are open throughout the USA. 1973 Pizza Hut went international with restaurants in Japan, Canada & England. The first UK Pizza Hut opened in Islington, London. 1977 PepsiCo bought Pizza Hut. 1980 Pan Pizza was introduced. 1982 The UK joint venture started between PepsiCo and Whitbread. 1984 Over 50 restaurants so far in the UK. 1986 By now, there were 100 restaurants in the UK and 5000 worldwide. 1987 An average of one restaurant opened each week in the UK. 1988 The UK’s First Delivery Unit was opened in Kingsbury, London. 1992 There were 9,000 restaurants in 84 countries. 1993 There were 300 restaurants and delivery stores in the UK. 1994 10,000 Pizza Huts were open for business. 1997 PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants was born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. 1999 Pizza Hut had over 400 restaurants, employing 14000 people. 2002 Tricon Global became YUM! Brands Inc. 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc. Pizza Hut UK Ltd was now 100% owned by Yum! 2008 We bought Godfather’s Pizza in Ireland with 28 stores. Institute of Management Sciences, Peshawar Pakistan Page 5 Report and Marketing Strategies of Pizza Hut Pizza Hut’s Mission Statement. We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, â€Å"I’ll be back! † We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment. †¢ P. E. A. R. L. S ? PASSION for excellence in Doing everything ? EXECUTE with positive energy and urgency. ? ACCOUNTABLE for growth in customer satisfaction and profitability. ? RECOGNIZE the achievement of others and have fun doing it. ? LISTEN and more importantly, respond to the voice of the customer. Institute of Management Sciences, Peshawar Pakistan Page 6 Report and Marketing Strategies of Pizza Hut COMPARATIVE STRATEGY: This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new nonpizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different different enough that customers will think it’s a whole new product. For example, let’s look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the â€Å"Bigfoot,† which was two square feet of pizza cut into 21 slices. In 1995, they introduced â€Å"Stuffed Crust Pizza,† where the crust would be filled with cheese. In 1997, they marketed â€Å"The Edge,† which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing â€Å"The Big New Yorker,† trying to bring the famous New York style pizza to the whole country. Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-800) number customer hotline and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future. Institute of Management Sciences, Peshawar Pakistan Page 7 Report and Marketing Strategies of Pizza Hut Institute of Management Sciences, Peshawar Pakistan Page 8 Report and Marketing Strategies of Pizza Hut ENVIRONMENTAL AND INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political, Economic, Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political, Economic, Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules. ii. ECNOMIC FACTORS: If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capita income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa. iii. SOCIAL FACTORS: Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization. iv. TECHNOLOGICAL FACTORS: Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient. Institute of Management Sciences, Peshawar Pakistan Page 9 Report and Marketing Strategies of Pizza Hut SWOT ANALYSIS: Every organization has its strengths, weakness, opportunity and threats. So, the SWOT analysis for pizza hut is as under: Strengths: Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantageis the fact that they have a full service restaurant as well as delivery services. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino’s or Little Caesar’s. Weaknesses: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern. Opportunities: New markets can be explored and new opportunities they can gain. Pizza Hut can come up with the new products considering the Eastern taste of the people as like McDonalds. Diversification of new products can increase their market share. They can reduce their prices because of more resources. Threats: Pizza Hut’s number one threats are from their competitors. Currently, Their closest competitor is Domino’s Pizza who is working to open their Branch at Karachi. Domino’s main competitive advantage over Pizza Hut is their Lower price. ii. Little Caesar’s who is establishing their self in India and might move to i. Institute of Management Sciences, Peshawar Pakistan Page 10 Report and Marketing Strategies of Pizza Hut Pakistan is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. iii. New entrance like Dominos pizza in Pakistan market can affect their market share. iv. Other local restaurants can affect their market share by providing pizzas with lower price. v. Social factors can affect their image as a Western organization. SEGMENTATION: Main segments which Pizza hut has captured are the combination of higher incomes and dual career families , due to higher income consumer have more disposable income , allowing them to eat out more often. Pizza Hut holds the most market share in the Pizza industry, the perceived quality and service of the company will help to ensure a better the average chance at a successful introduction of a new product. The introduction of a product that keeps with today trends is also important to reduce the risk of failure. Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out. POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in Pakistan. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in Pakistan. Worldwide and in Pakistan, Pizza Hut has come to become synonymous with the ‘best pizzas under one roof’. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Institute of Management Sciences, Peshawar Pakistan Page 11 Report and Marketing Strategies of Pizza Hut. A critical factor in Pizza Hut’s success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide ‘CUSTOMER MANIA’ – the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut’s constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges – that puts a ‘Yum’ on every customer’s face – has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities. Institute of Management Sciences, Peshawar Pakistan Page 12 Report and Marketing Strategies of Pizza Hut Market Targeting: Pizza hut targeted market defines them as a family product. This is because they don’t really directly market their customers. They are target everyone whereas their competitors target a certain gender or age. But pizza hut targets a wide range of customers. This is because they want to make the most money and who blames them. They have many competitors and they are bound to try everything to cope up tops. Their competitors are everywhere. There are just a few that are main competitors and pizza hut will always try to be the best and get the most money by making their products better quality but also cheaper. They try to offer something different with their product as well. They offer a range of stuffed crusts to try and attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract or customers. STRATEGIES ADOPTED BY PIZZA HUT: A business’s strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. A business has a variety of goals and objectives. All businesses need to organize their business activities in order to achieve their business objectives. Running a business involves planning the current as well as future activities. Hence, in order to achieve the business objectives, all business organizations adopt different strategies. Similarly, Pizza Hut has adopted many strategies which help achieve the targets set by the main office to the local store opened at Peshawar. Changes are the external as well as internal environment has led Pizza Hut rethink their past strategies and has therefore designed new strategies after noticing the changes in the environment. These environmental changes are seen through the PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into five main categories and further have sub-parts. These strategies are: – Functional Strategies: These are strategies designed to improve the efficiency of a business’s operations. They often focus on an area, such as marketing, human resource etc. All business organizations adopt strategies at functional level as once the functional objectives are achieved, corporate objectives become easy. In order to make the functional strategy efficient, Pizza Hut has made all the functional departments co-operate with each other. Institute of Management Sciences, Peshawar Pakistan Page 13 Report and Marketing Strategies of Pizza Hut Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the employees’ backof-the-house i. e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards set by Pizza Hut around the world. This strategy is important in order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to fulfill the quality standards. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the quality standards are met or not, whereas there are a total quality management department at the main office in Karachi. This department has the task to implement quality standards and know whether they are achieved or not. Business Level Strategy: Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a competitive environment. If we take a look at the Pakistani market, there are no large competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of competitors is very low as there is no international food chain offering pizza in Pakistan at present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the present competition. Whereas, in future this competition will increase and Pizza Hut will have to change all its business level strategies in order to compete with its rivals. In very near future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut and hence, the strategies would be changed. Pricing Strategy: The level of competition a business faces determines its pricing strategy. Sometimes a business has the scope to set its price and sometimes a business cannot. When a business has the scope to set its price there is a number of pricing strategies or policies it might choose. As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth Institute of Management Sciences, Peshawar Pakistan Page 14 Report and Marketing Strategies of Pizza Hut of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. Institute of Management Sciences, Peshawar Pakistan Page 15 Report and Marketing Strategies of Pizza Hut Market Share: As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the World, but Pizza Hut is the One who got the Bigger Market Share Globally. This is the Survey taken by www. survey. com that Pizza Hut is having 48% of Overall Pizza Market in the World. After that Dominos is leading with a percentage of 20% while the rest 32% is divided in the Remaining Pizza Providers Globally. MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO’S OTHERS DOMINO’S 20% Institute of Management Sciences, Peshawar Pakistan Page 16 Report and Marketing Strategies of Pizza Hut FOUR P’S OF MARKETING. PRODUCT: Product refers to the actual program you are planning. The goal of pizza hut is to develop the best product with the resources available. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large, though most stores have done away from with the small size. A variety of toppings are available, plus â€Å"specialty† styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza has a thicker crust than most other commercially available pizzas .so their products have help them to retain their customers and to increase them . they provide their customers with complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells diabetes patients can use what range of food at pizza hut. Over weight patients are also satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing markets, so they the new food products are introduced in all branches line-by–line because all branches are operated in co-operation with one another. Different products for different regions are also developed as there are choice differences. Pizza hut offers a long list of products and never afraid to offer new products like in Peshawar according to market they introduce the very first â€Å"Chapli Kabab Pizza† which was very healthy product by Pizza hut in this region. There are a lot many products according to different geographical places. Like in India they have got there vegetable pizzas, which has a large market there BUT not the Cow Meat Pizza. Institute of Management Sciences, Peshawar Pakistan Page 17 Report and Marketing Strategies of Pizza Hut. PRICE: . As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This is a golden era for Pizza Hut, as there are no competitors and hence, Pizza Hut is free to charge any price they want. They are charging higher prices due to the uniqueness of the product. They satisfy the target market as the food quality is worth the price paid. The pricing strategy is not just to get the worth of quality but also to gain maximum profits before any competitor enters because then Pizza Hut will have to change its pricing strategy. Although the prices would be lowered with the new entrants in the market but not to a greater extent as the quality food products are not home-produced. They are imported from different countries keeping in view the best quality. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. The high/low pricing strategy will also create excitement. The pricing strategy adopted by Pizza Hut is ‘market skimming’. Pizza Hut has adopted this pricing strategy as they want to hold maximum share of the market by maximum profit. This product will emphasize product and service quality PLACE/DISTRIBUTION: It refers to the best place to offer program. That is the place where it is located and through what channels are we distributing programs and the competitive advantage lies in distribution. The pizza hut Peshawar is situated out of the market area near Army Stadium and Shami road. This site has been chosen keeping in view the following factors. It is in an out of centre location on retail or Leisure Park with good parking accessibility. Secondly the catchment area is of a specified minimum size and within a given drive time to the site. Distribution The type of distribution channel used by Pizza Hut is the direct channel. The direct channel is successful when there is an extremely large market that is geographically dispersed. The direct channel is also useful when there are a large number of buyers, but a small amount purchased by each. Pizza Hut uses three different methods of selling its products directly to the market. Institute of Management Sciences, Peshawar Pakistan Page 18 Report and Marketing Strategies of Pizza Hut i. The first method of distribution used by Pizza Hut is Home. Office delivery. Customers can call Pizza Hut ahead of time, place an order, and the order is delivered to the customer’s home. can go to the nearest Pizza Hut, place an order and either leave with the order or eat at the restaurant. One of Pizza Hut’s largest competitive advantages is its restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the variety of pizzas, salads, and sandwiches in a fun, family atmosphere. ii. Another method of distribution is for customers to dine-in. Customers iii. The third method of distribution is to order Online. Selective County Customers can now go on the Internet and place an order for Pizza. This method is useful because it allows customers to view the entire menu, download any special coupons, and order without having to disclose any credit card numbers. Institute of Management Sciences, Peshawar Pakistan Page 19 Report and Marketing Strategies of Pizza Hut PROMOTION: The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try’s to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. Institute of Management Sciences, Peshawar Pakistan Page 20 Report and Marketing Strategies of Pizza Hut CONCLUSION Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Institute of Management Sciences, Peshawar Pakistan Page 21 Report and Marketing Strategies of Pizza Hut REFERENCES Mr. Amir Zeb, Shift Manager, Pizza Hut, Peshawar Mr. Hamad Zeb, Shift Manger, Pizza Hut, Peshawar Lower staff of Pizza Hut, Peshawar Google Search Engine www. definitions. com www. answers. com www. about. com www. wikipedia. org www. pizzahut. com Institute of Management Sciences, Peshawar Pakistan  .