Brilla

Giorgio Maggiali was becoming increasingly frustrated. As director of logisticalals for the worlds largest pasta producer, glasswort SpA, he was acutely aware of the emergence burden that demand fluctuations imposed on the companys manufacturing and distribution system. Since his appointment in 1988 as director of logistics, he had been trying to make headway on an innovative inclination proposed by Brando Vitali, who had served as kalis director of logistic before Maggiali. The idea, which Vitali called Just-in-Time Distribution (JITD), was modeled after the popular Just-in-Time manufacturing concept. In essence, Vitali proposed that, rather than follow the traditional practice of ceaseing product to samphires distributors on the basis of whatever orders those distributors placed with the company, kalis own logistic organization would instead take note the appropriate deporty quantities--those that would more effectively meet end-consumers needs yet would also more eve nly oversee the workload on kalis manufacturing and logestics systems.(Janice H. Hammond HBS) samphire SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors.

The main problem addressed in this type is how to effectively implement JITD system suggested by Giorgio Magialli, the Director of Logistics by resolving the issue of gaining control over the fluctuating demand. Barilla has a very complex distribution network including nonsymbiotic third party distributors and due to such a multi echlon network, Barilla has bee n experiencing large amounts of variability ! in demand which are resulting in operational inefficiency and increased manufacturing, inventory and distribution costs. The proposed JITD system needed the distributors to share their sales data with Barilla, who would then forecast and deliver appropriate amounts of products to the distributors at the right time to effectively meet...If you swan to get a full essay, order it on our website: OrderCustomPaper.com

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