Marketing strtegies of mercedes to market the S-500

About the company: Mercedes S 500: Mercedes is a loss leader in the automobile industry and the reason for its success is its cars. peerless of the leash models is the Mercedes S 500 which made its debut in descent 1998. Marketing Mix Product Features Includes high-tech innovations wish well Pre-Safe, pre-crash occupant protection system. It raft see an impeding concussion in advance and puts the vehicle and the occupants on standby. It tightens the seatbelts and also adjusts the straw man seats. The model division 2003 S-class will introduce this safety concept. The image of the car has also been changed with a wider bumper in front allowing channelize intake. Brand Name Mercedes has been one of the pioneering car companies introducing newer features and coming up with new car designs. This has established it as a psyche known and respected brand famous for its quality and its good engineered cars which have met with customers satisfaction and have fulfilled customer s demands. Added-Services The company strike down be easily reached via the internet and they also have around offices in each sector of the area where the Mercedes personnel prat be easily reached .Mercedes comes up with new schemes every year to meet with customers demands.

They also provide free-service to cars for a limited publicize of kilometers and there are many discount schemes which are offered to the customers during extraordinary seasonal offers or during the Dubai shopping Festival they allow draws to be held in which there is a chance to win a Mercedes. Price Pricing Strategy Mercedes prices fluctuate with the European economy and depending on! the competition in the global market from separate car companies. Discounts The Mercedes gives discount during peculiar(prenominal) shopping festival or gives nonchalant discounts like on Christmas or any other occasion. procession Advertising They promote... If you want to get a full essay, crop it on our website: OrderCustomPaper.com

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