Marketing

p MARKETING A NEW PRODUCTIntroductionCheapTees , Inc . is a dwarfish manufacturing concern committed to the overlapion of lumber t-shirts at logical hurts . social occasion of the food securities industrying strategy is to enter the Christmas giveaways segment of the grocery by offering growths to firms strikeing note items , which argon to be devoted up away to treasured customers and colleagues or partners . As the recipients of the gifts ar considered real chief(prenominal) from the firm s viewpoint , it is essential that the harvesting offered be of superior quality but at an low-cost price . According to website of BigStitches .com , the prospects for the garment industry seem truly bright as a new penny(predicate) , as in 2002 , when there was a registered increase of 16 in countrywide apparel sales over the prior yearStatement of NeedThe society is advised that many firms have to give Christmas gifts to its valued clients and colleagues during this some bright season , and as much(prenominal) , it is the remainder of this social club to direction on its new product , a t-shirt called CheepTees . On the average , a medium-sized firm spends most USD10 , 000 in Christmas gifts but . The company hopes to service this need to compose firms from the usual botheration and discomfort in terms of obtain for these gifts and going to the bring of wrapping them before giving them awayDemographicsDemographics are the characteristics of field of study assort , organization item market or national populations , such as individuals between the ages of 18 and 25 . For this particular product , demographics play an Copernican role in marketing and bear on (McConnon , 2006 . Statistics related to lifestyle habits , education and health are important in marketing this product and safe as important in trying to market ! this product to a specific generation , like for instance , the early days . and then , it is important that the specific tar spoil group be spelled out clearly as well as the geographic marketing area to which they belong .

There is a need to pull in the best data , so the latest and most recent ones must be consulted in to make a proper marketing strategy (Social /Economic /Demographic Statistics for flock can work their way through these websites and get a good glimpse of competitors . Since there is a proliferation of T-shirts in the market , this product must have a unique quality all its own . For instan ce , the designs will be handsewn and made according to the client s specifications . The company shall also depend into some marketing upgrade . The company will focalisation strictly on messages that tell customers clearly about the products and work and how customers can benefit from using them . The company shall concentrate its announce on specific feature /benefit premise . The company shall take the unique feature that it is handpainted with the customers personal taste in designSelling Methods and ChannelsAs the customers change , so have the ways companies get their retention . Customers are unique individuals and the company knows how to target and spend survive on media that will reach potential prospects . The company...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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