Ruth's Chris: The High Stakes Of International Exp

EXECUTIVE SUMMARY I, Dan Hannah, VP of Business Development, recommend that we expand our outside(a) markets by portion outing prime target countries for world-wide intricacy via raw(a) franchisees. Selected countries ar Canada, Japan, Belgium and the United Kingdom as their per capita thrill consumption, populations, urbanization arrange and kinship with the the States are in line with our explicit expectations. With franchises organism run by, and with, the people of the selected countries, with the knowledge and can of the spot society, the restaurants go away function and grow as expected indoors compassions Chris requirements for service and victimisation. KEY ASSUMPTIONS Everyone is looking towards addition in national or international markets as the future(a) logical opportunity. basal ISSUES With the issuing of our IPO giving us the equity capitol we subscribe to to meet our stakeholders expectations, regarding both gross and company emersion, we also occupy to decide on and implement a plan for expansion that compliments the penetration model that is presently underway as the senior management team has acknowledge that the market development model is the obvious choice for increase taxation and the growth of the brand.

CRITERIA Mandatory criteria, per the management team, are revenue growth, volume of beef consumption and strict use of farming Prime Beef. supplementary criteria are population figures sufficient to support the higher incomes involve and no barriers to an affinity to a USA brand such(prenominal) as Ruths Chris. ANALYSIS My conc lusiveness is to select prime target countri! es for international expansion via new franchisees as I believe that new restaurants are tiny and that international opportunities offer a tremendous upside. Growing revenue is outstanding to the shareholders and expanding the base of franchisees internationally will increase the piece of restaurants consequently increasing our market share and royalty fees as surface as contributing to the national, and now...If you want to get a liberal essay, order it on our website: OrderCustomPaper.com

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